Building a SaaS Company in 2015

Building a SaaS Company in 2015

Many things have changed over the last few years when it comes to building and scaling a company. Product development is getting easier every day with steady advancements in tools, services, and APIs. Companies such as Stripe, Heroku and others have made it easier and faster to get a new app into a customers hands. There’s no doubt this is great for entrepreneurs but it doesn’t come without its own set of problems. As it becomes easier to build a new product, it becomes harder to attract an audience as more competitors flood the market. Regardless of the merit of their offerings, these companies can still create noise and confusion for potential customers. For example, you can find dozens of competitors in the sales acceleration space that are being built all over the world and offering solutions at a wide range of price tiers. With all this noise, it is hard for your potential customers to find the solutions that are truly delivering value.

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