Question of the Week: How Do You Increase Meeting Attendance Rates?

Question of the Week: How Do You Increase Meeting Attendance Rates?

Meetings are a necessary part of any company’s business model. As a leader, you depend on feedback and information from various departments to inform the road ahead. You set time aside, you send out your meeting invites, but only a handful of those summoned turn up. To add to the frustration, the people that do show up are unprepared or preoccupied during the meeting, not connecting with important information and potentially leaving a lot of money on the table.

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Question of the Week: How to Deal with a Rude Prospect

Question of the Week: How to Deal with a Rude Prospect

Welcome to our “Question of the Week” series of blog posts where we will address some of the most common issues sales teams deal with on a daily basis. We welcome your questions and comments, so don’t hesitate to reach out if you have anything to add.

It’s an unfortunate fact of sales that some prospects aren’t the most pleasant to deal with. Some of them, in fact, can be out and out hostile, rude, aggressive, demeaning, and the list goes on. The question is, how are you going to respond? Do you engage? Do you let it go? Or do you write them off completely?

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Question of the Week: How Do You Include Events in Your Sales Strategy?

Question of the Week: How Do You Include Events in Your Sales Strategy?

Welcome to the first in our “Question of the Week” series of blog posts where we will address some of the most common issues sales teams deal with on a daily basis. We welcome your questions and comments, so don’t hesitate to reach out if you have anything to add.

Events are great way to approach both customers and leads. Meeting face to face can be more impactful than the usual communication channels: email, video chat, and phone calls. Events can help you stand out from the crowd and build strong relationships — and build a strong brand.

Events should be a part of everyone's marketing and sales strategy, but there’s a downside: they’re time- and resource-intensive. That’s why it’s so important to keep ROI in mind. Have a clear idea about what you want in return for the investment.

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