Question of the Week: How Do You Include Events in Your Sales Strategy?

Question of the Week: How Do You Include Events in Your Sales Strategy?

Welcome to the first in our “Question of the Week” series of blog posts where we will address some of the most common issues sales teams deal with on a daily basis. We welcome your questions and comments, so don’t hesitate to reach out if you have anything to add.

Events are great way to approach both customers and leads. Meeting face to face can be more impactful than the usual communication channels: email, video chat, and phone calls. Events can help you stand out from the crowd and build strong relationships — and build a strong brand.

Events should be a part of everyone's marketing and sales strategy, but there’s a downside: they’re time- and resource-intensive. That’s why it’s so important to keep ROI in mind. Have a clear idea about what you want in return for the investment.

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