Announcing the Groove and Highspot Integration


Groove’s mission is to help salespeople and customer success representatives build meaningful relationships with prospects and clients. A key component of these connections is understanding how your communication efforts are resonating with the people you reach out to. That’s where Groove’s integration with Highspot comes in! As part of this new partnership, Groove users can now leverage Highspot’s capabilities from directly within their Groove environment.


Highspot gives companies everywhere a powerful advantage to engage in personal, relevant buyer conversations and achieve their revenue goals. Groove’s templates and drip campaigns allow reps to structure outreach and track engagement from prospects. 

"Purchase decisions often come down to customer experience," said Jon White, Vice President of Product at Highspot. “The combination of sales enablement and sales engagement helps salespeople uplift their conversations with buyers, which not only drives revenue, but builds lasting relationships.”

Here's what one of our valued customers had to say about it:

We have been using Groove for over a year and we are very excited for the newest Highspot integration! This will allow our sales team to easily insert Highspot content in Groove templates/flows and track slide-by-slide level analytics in Highspot. Thank you Groove and Highspot teams for making this happen.
— Airbnb

Key benefits:

1. AI-driven content recommendations: With the new integration, salespeople can spend time selling – not searching. Highspot’s AI-driven content recommendations surface the most relevant assets for every selling scenario, enabling reps to efficiently and effectively engage buyers at every stage of their journey. 

2. Streamlined workflow:  Sellers can find collateral, copy links, send emails and insert content stored in Highspot into Gmail or Groove Flows – all from within the Groove platform. 

3. Comprehensive analytics: The combination of Groove and Highspot gives sales teams granular data to inform decisions  and optimize processes. Groove provides insight around successful communication efforts, account engagement and the warmest leads. Highspot provides insight into content performance.

We’re very excited for our customers to start using the Groove - Highspot integration, and to continue building meaningful relationships. For more details on how your team can start including Highspot content in Groove templates, please reach out to!