Sales Engagement Platforms 101 — What You Need to Know

Sales Engagement Platforms 101 — What You Need to Know

One of the many buzzwords you hear in our field is “sales engagement” — but what does it actually mean?

To boil it down, sales engagement is all the communication that happens between sales teams and prospects and customers. It can include emails, phone calls, in-person meetings, events, and so on.

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Groove & LinkedIn Sales Navigator

Groove & LinkedIn Sales Navigator

In sales, it is so important to collaborate with your team, to use smart tools and resources so you can be at your best, and to make meaningful connections with your future customers. That’s why earlier this year, we announced our integration with the LinkedIn Sales Navigator Application Platform (SNAP) program, and the exciting new features from LinkedIn Sales Navigator that would live right in Groove’s Omnibar. Now, we’ve expanded our integration with LinkedIn Sales Navigator to help you and your team do even more to accomplish your goals.

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Introducing Groove + Vidyard GoVideo Integration

Introducing Groove + Vidyard GoVideo Integration

We’re very excited to announce our newest integration with Vidyard, the personal video messaging tool designed for B2B sales professionals. You can now include videos in your Groove templates, and send them out in your Flows! Instead of trying to cram all the most relevant details into a concise email, this integration gives you the freedom to supplement a short email with an introduction video, a quick product demo, or maybe a customer testimonial.

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Let's Meet at Dreamforce!

Let's Meet at Dreamforce!

Are you traveling to San Francisco for Dreamforce? Let’s meet up! Get in touch with the Groove team at one (or all three!) of these events:

1. Dreamforce Groove Lounge

Even rock stars need to recharge. Join us at the Groove Lounge!

Just steps from Moscone Center, Dreamforce Groove Lounge is reserved for meetings during the day and drinks at night. Hosted happy hours September 25th - 28th starting at 4:00pm.

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How a Live Chat Funnel Improves Your Sales Process

How a Live Chat Funnel Improves Your Sales Process

Global internet sales reached 2.3 trillion U.S. dollars in 2017, and they are projected to reach 4.48 trillion by 2021. All of this indicates that e-commerce is thriving and changing the way your company does business. One of the biggest issues in e-commerce is how to personally engage the customer, giving them an individualized experience in the same way a brick-and-mortar business does. Online contact forms have their limits and don't compare to an in-person experience. In contrast, live chat allows you to instantly engage with customers, improving the qualification process and conversions. A recent Revenue Summit 2018 talk by Jeffrey Serlin, Head of Global Sales at Intercom, addressed these very issues.

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The Comprehensive Cold Call Approach

The Comprehensive Cold Call Approach

As a successful sales rep, you likely spend much of your day researching leads, cold calling them, or entering follow-up information. A recent panel at the SalesHacker Revenue Summit addressed the ways that salespeople can best use technology to improve their cold calls and overall sales process. Sophisticated technology is not enough. Management needs to improve processes and methods to go along with the technology in order to help you spend your time more effectively. You, cutting-edge tools, and new strategies are an unstoppable combination.

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Looking Forward to Seeing You at SiriusDecisions 2018 Summit!

Looking Forward to Seeing You at SiriusDecisions 2018 Summit!

Join more than 3,200 of your peers for three full days of data-driven best practices research, unveiling of new innovations across the b-to-b space and networking with an elite community of sales, marketing and product leaders.

The Groove team will be there, and we’d love to see you! If you haven’t reserved your spot yet, hurry before they sell out! Grab your ticket now and use promo code SPONGroove for up to $400 off!

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Five New Rules for a Modern Sales Leader

Five New Rules for a Modern Sales Leader

There's a set of new rules for the modern sales leader. The B2B market has evolved considerably over the past five to 10 years, marking a new era of dealmaking. In order to maximize the capacity of your sales team and maximize your revenue, consider these five new laws towards growth, which were articulated at the Revenue Summit 2018 in San Francisco by the team of Jacco vanderKooij of Winning By Design and Rob Jeppsen of Xvoyant

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Five Terrible Responses to Price Objections

Five Terrible Responses to Price Objections

Anyone who’s worked in sales knows that price objections are common. Just when you finally sell your prospect on a particular product or service, he or she hears the price and balks. Sound familiar?

Consider this: How you respond to these price objections can make or break your business sales. Make the wrong choice, and you may destroy your margins or lower the value of your product in the mind of your customer. Respond appropriately, and you diffuse the concern and encourage the sale.

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Don’t Pitch — Talk

Don’t Pitch — Talk

You are a great salesperson, but you’re always striving to be even better. In fact, you are working toward being a superstar. Reaching your fullest potential doesn't require magic or even luck. The success of elite reps lies in their methods. By studying and adopting their conversation strategies, you can experience their level of success.

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Moving Upstream

Moving Upstream

If you want to start selling to enterprise customers — the coveted large accounts with bigger revenues — it’s important to first consider exactly why you want to do this, and whether you should do it. If the reason is because you’re not doing well in SMB arena, then it’s time to reconsider, because struggling in a smaller market segment is not a good harbinger for success in a larger one. However, if your sales look good and you feel that a move upstream is the next natural expansion for your company, then you might be ready to explore a new market.

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Integrating Sales Development Representatives Into an Account Based Sales Program

Integrating Sales Development Representatives Into an Account Based Sales Program

It can be tempting to focus on account executives as the stars of your sales team; after all, they're the ones who close deals and bring in revenue. But in an account based sales approach, every part of the sales pipeline is critical to your success — especially the folks who first speak to potential buyers, your SDRs.

Defining the SDR Role

Ultimately, it's the SDR's job to find the right contacts and keep them moving along the sales pipeline, setting account executives up for meetings and demos. However, that looks a little different in an account based sales program than in a traditional sales program. In traditional sales, the role tends to be a free-for-all, with each SDR working in isolation on any lead that comes their way.

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Why Sales Should Care About the Customer Experience Now More Than Ever

Why Sales Should Care About the Customer Experience Now More Than Ever

Once upon a time, the success of your sales department was determined by internal metrics like how many emails they sent out, and customer service success was gauged on how quickly they got clients off the phone. But early pioneers in the account based approach are showing quality truly does trump quality — and that holds true across all channels throughout the entirety of the journey from buyer to customer and, ideally, on to "repeat buyer" status.

That means your sales department should now, more than ever, be fully invested in guaranteeing each prospect a positive customer experience. Here's why:

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We’re Honored! Groove Named in Top Sales Tools of 2017 List

We’re Honored! Groove Named in Top Sales Tools of 2017 List

It’s been quite a year for us at Groove, with lots of new features, new customers, and all-around growth. And to top it off, we’re proud to share that we were named one of the Top Sales Tools of 2017 by Smart Selling Tools. (You might remember when we first caught their eye back in June.) We couldn’t be more grateful.

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