We’re very excited to announce our newest integration with Vidyard, the personal video messaging tool designed for B2B sales professionals. You can now include videos in your Groove templates, and send them out in your Flows! Instead of trying to cram all the most relevant details into a concise email, this integration gives you the freedom to supplement a short email with an introduction video, a quick product demo, or maybe a customer testimonial.Read More
Are you traveling to San Francisco for Dreamforce? Let’s meet up! Get in touch with the Groove team at one (or all three!) of these events:
1. Dreamforce Groove Lounge
Even rock stars need to recharge. Join us at the Groove Lounge!
Just steps from Moscone Center, Dreamforce Groove Lounge is reserved for meetings during the day and drinks at night. Hosted happy hours September 25th - 28th starting at 4:00pm.Read More
Wondering how to create sales processes that grow with your company? We’re co-hosting an exciting webinar where we’ll take a deep dive into how some of the most successful companies are defining sales processes that foster rapid growth and empower their teams. It’s on Wednesday, June 6 at 11 am PT — come join us!Read More
Global internet sales reached 2.3 trillion U.S. dollars in 2017, and they are projected to reach 4.48 trillion by 2021. All of this indicates that e-commerce is thriving and changing the way your company does business. One of the biggest issues in e-commerce is how to personally engage the customer, giving them an individualized experience in the same way a brick-and-mortar business does. Online contact forms have their limits and don't compare to an in-person experience. In contrast, live chat allows you to instantly engage with customers, improving the qualification process and conversions. A recent Revenue Summit 2018 talk by Jeffrey Serlin, Head of Global Sales at Intercom, addressed these very issues.Read More
Account based sales is focused on forming genuine customer relationships and gaining a deep understanding of all stakeholders. Fortunately, LinkedIn Sales Navigator provides valuable data for your sales teams to help target the right buyers, personalize outreach efforts, and keep track of your customers.
That's why we are psyched to announce Groove's inclusion in the LinkedIn Sales Navigator Application Platform (SNAP) partner program. As our first venture, we’re thrilled to introduce the Groove Omnibar, a powerful tool that displays Salesforce and LinkedIn Sales Navigator intel side-by-side. It equips your team with everything they need to know to communicate with confidence with their customers. Check out the video below to see how it works.Read More
As a successful sales rep, you likely spend much of your day researching leads, cold calling them, or entering follow-up information. A recent panel at the SalesHacker Revenue Summit addressed the ways that salespeople can best use technology to improve their cold calls and overall sales process. Sophisticated technology is not enough. Management needs to improve processes and methods to go along with the technology in order to help you spend your time more effectively. You, cutting-edge tools, and new strategies are an unstoppable combination.Read More
Join more than 3,200 of your peers for three full days of data-driven best practices research, unveiling of new innovations across the b-to-b space and networking with an elite community of sales, marketing and product leaders.
The Groove team will be there, and we’d love to see you! If you haven’t reserved your spot yet, hurry before they sell out! Grab your ticket now and use promo code SPONGroove for up to $400 off!
The rich, multi-touch approach that leads to success in account based sales (ABS) isn't created in an instant — but the time and effort you invest in coordinating across every channel of your sales network really pays off. With that in mind, here's a look at five ways to make accurate forecasts as you adopt or fine-tune your ABS sales funnels, informed by insights shared at the SalesHacker 2018 Revenue Summit by Jaimie Buss, Vice President of Sales in the Americas for Zendesk, and Ran Xiao, Director of Sales and Customer Operations for Zendesk.Read More
There's a set of new rules for the modern sales leader. The B2B market has evolved considerably over the past five to 10 years, marking a new era of dealmaking. In order to maximize the capacity of your sales team and maximize your revenue, consider these five new laws towards growth, which were articulated at the Revenue Summit 2018 in San Francisco by the team of Jacco vanderKooij of Winning By Design and Rob Jeppsen of XvoyantRead More
Anyone who’s worked in sales knows that price objections are common. Just when you finally sell your prospect on a particular product or service, he or she hears the price and balks. Sound familiar?
Consider this: How you respond to these price objections can make or break your business sales. Make the wrong choice, and you may destroy your margins or lower the value of your product in the mind of your customer. Respond appropriately, and you diffuse the concern and encourage the sale.Read More
You are a great salesperson, but you’re always striving to be even better. In fact, you are working toward being a superstar. Reaching your fullest potential doesn't require magic or even luck. The success of elite reps lies in their methods. By studying and adopting their conversation strategies, you can experience their level of success.Read More
If you want to start selling to enterprise customers — the coveted large accounts with bigger revenues — it’s important to first consider exactly why you want to do this, and whether you should do it. If the reason is because you’re not doing well in SMB arena, then it’s time to reconsider, because struggling in a smaller market segment is not a good harbinger for success in a larger one. However, if your sales look good and you feel that a move upstream is the next natural expansion for your company, then you might be ready to explore a new market.Read More
It can be tempting to focus on account executives as the stars of your sales team; after all, they're the ones who close deals and bring in revenue. But in an account based sales approach, every part of the sales pipeline is critical to your success — especially the folks who first speak to potential buyers, your SDRs.
Defining the SDR Role
Ultimately, it's the SDR's job to find the right contacts and keep them moving along the sales pipeline, setting account executives up for meetings and demos. However, that looks a little different in an account based sales program than in a traditional sales program. In traditional sales, the role tends to be a free-for-all, with each SDR working in isolation on any lead that comes their way.Read More
What is an ICP?
If you’re running an account based sales or marketing program, it’s critical to spend some time defining your ideal customer profile (ICP). An ideal customer profile is a description of the company that’s a perfect fit for your solution — they benefit greatly from your product, and you also get significant value from having them as a customer.Read More
Once upon a time, the success of your sales department was determined by internal metrics like how many emails they sent out, and customer service success was gauged on how quickly they got clients off the phone. But early pioneers in the account based approach are showing quality truly does trump quality — and that holds true across all channels throughout the entirety of the journey from buyer to customer and, ideally, on to "repeat buyer" status.
That means your sales department should now, more than ever, be fully invested in guaranteeing each prospect a positive customer experience. Here's why:Read More
Account based sales (ABS) is an approach that allows you to focus on specific target accounts and collaboratively execute your sales strategy. This is a team effort where sales leaders, marketing, SDRs and AEs carry out orchestrated sales activities.
This is the first in a series of posts where we’ll examine how you can use Salesforce to ABS-enable your sales team — and where the limitations of Salesforce are.Read More
It’s been quite a year for us at Groove, with lots of new features, new customers, and all-around growth. And to top it off, we’re proud to share that we were named one of the Top Sales Tools of 2017 by Smart Selling Tools. (You might remember when we first caught their eye back in June.) We couldn’t be more grateful.Read More
The 2010s have seen a meteoric rise in the power of technology and analytics for your sales department, creating a clearer picture of just what's going on inside your prospect's mind, company, and heart. From streamlining workflows to highlighting the human touch that is your most unique sales value, here's a look at the top five trends that will drive — and define — sales in 2018.Read More
With the end of the year coming up fast, everybody gets a little frantic. Whether they're hustling to spend the last of their annual budget, fretting about the endless family visits and company dinners, or — in your case — working to meet sales goals despite an array of "out of the office" emails, it seems like there's never enough time. But if you follow these four strategies, you'll see that there is more than enough time to meet — and maybe even beat — your sales goals by the end of the year.Read More
Equipping your sales representatives with the best training, scripts, and contacts is a great way to get them started — but it's just that: a start. If you want your sales team to truly succeed, you must also give them the tools to keep evolving and fine-tuning their approaches, adapting what works for each client. The following four sales analytics give you the information to identify where your techniques succeed and where they can be improved, and to track how well those improvements work.Read More