Three Effective Ways Automation Can Transform the Way You Sell

Three Effective Ways Automation Can Transform the Way You Sell

A sales professional from the 1980s catapulted into a modern sales team would hardly know where to begin. Tools such as email, LinkedIn, Salesforce, and concepts like inbound marketing and software-as-a-service (SaaS) would seem like science-fiction to a salesperson used to relying heavily on the phone to conduct business. Yet the fundamentals of selling have remained unchanged; we’ve just gotten better and more innovative at doing it.

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The Most Wonderful Time of the Year: Dreamforce!

The Most Wonderful Time of the Year: Dreamforce!

I don’t know about you, but here at Groove, we’ve been looking forward to Dreamforce all year. We love meeting our customers face-to-face and making new friends with folks who might not know about us yet.

If you’re coming to San Francisco for Dreamforce, I hope you’ll get in touch! Our team would love to hear about your work and share what we’ve got in store for 2018. Swing by one (or both) of these events and say hello:

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Guide to Handling Common Sales Objections

Guide to Handling Common Sales Objections

Making sales pitches is never easy -- but if you can establish the right mindset right out of the gate, you'll be able to face the most common sales objections with poise and confidence.

For sales reps, getting into that mindset means doing the research to truly understand the prospect they're about to call or email, understanding their pain points, and feeling truly confident and certain that you have a solution that will solve that pain.

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Collaboration: When It Makes Sense for Sales Teams and How Groove Can Help

Collaboration: When It Makes Sense for Sales Teams and How Groove Can Help

As companies become more flat and office cultures become more open, collaboration is taking center stage in the workplace. That means coming together and sharing input more often. And that’s great! But in the sales world, how do you strike a balance between healthy competition and teamwork? And how do you avoid wasting one of your most valuable resources: time?

Let’s take a look at a few ways collaboration can help a modern sales team sharpen its skills and help reps crush their goals:

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Collaborating Across Sales Teams: How it Helps You Win

Collaborating Across Sales Teams: How it Helps You Win

Collaboration within sales teams benefits your brand as well as individual reps. Let’s take a deeper dive into some of the advantages you might enjoy:

Sales team collaboration provides a consistent message to your customers

Even high-performing, brand-driven salespeople will stray off-book every once in a while. By encouraging collaboration between departments and within your teams, you can be assured that your company’s mission and goals will always be first and foremost on their minds.

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4 Ways to Liven Up Your Demos

4 Ways to Liven Up Your Demos

Demos are such a critical part of the decision making process for your prospects, but too often, sales reps deliver a one-size-fits-all product tour. Let’s take a look at a few ways you and your team can create a better experience and hopefully close more deals.

Get to know your prospects.

Every business is different. Make sure you ask enough questions — and the right questions — to personalize your demo to their unique needs. How can your product fit into their established routines? What security or regulatory concerns do they have, and how can you address them? What pain points are they dealing with, and how does your product help?

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Secrets to Success

Secrets to Success

Groove Hacks We’ve Learned from our Customers

When you build software, an app, etc., you’re bound to see some unintended uses. And that’s a great thing!

We love hearing about the creative, innovative ways our customers are using Groove, and we wanted to share a few. Who knows, maybe this will get your creative juices flowing!

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Fine-tune Your Sales with a Few Prospecting Tips, Tools & Techniques

Fine-tune Your Sales with a Few Prospecting Tips, Tools & Techniques

Turbo-boost your sales prospecting pipeline with these tips, tools and techniques.

Why are you prospecting?

You have to keep feeding the sales funnel. Prospecting is the essential, on-going process of gathering new leads who can be nurtured into your sales funnel and turned into long-term clients. Hubspot defines prospecting as ‘’"The process of searching for potential customers, clients, or buyers in order to develop new business." You should make prospecting feel like a habit that you get into, and utilize some tools to make it easy no matter where the leads are coming from.

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Feel a Sale Slipping Away? Find an Executive Sponsor to Kickstart the Deal

Feel a Sale Slipping Away? Find an Executive Sponsor to Kickstart the Deal

Someone else on your side when you’re trying to close a deal can work wonders.

Everyone who works in sales knows the feeling of watching a sale slip through their fingers. One minute you’re sure the deal is going your way, and the next minute the tides are shifting against you and you feel powerless to do anything about it. Of course, you’re not powerless, but you may need to try something different to regain your momentum.

Creating momentum and keeping a deal moving forward is a key skill that reps need when they’re working on a sale and trying to hit their targets.

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The Incredible Power of Automating Data Input with Salesforce

The Incredible Power of Automating Data Input with Salesforce

Linking your key work processes to Salesforce is a game-changer for a sales team.

Good, reliable data is the lifeblood of sales.

When you are able to combine your most useful data with a world class interface for managing it, then you have a distinct advantage over the competition, and a tool that can turbo-charge growth in any organization.

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The Key to Any Great Sales Conversation? Setting a Next Step Every Time

The Key to Any Great Sales Conversation? Setting a Next Step Every Time

Great sales people always make sure that the route forward is clearly defined. Are you getting it right?

Let's suppose that you know the product you are selling inside and out.

Let's suppose that you have a great interaction with a potential customer who really seems to need your product.

It seems like a home run; a certain sale.

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Infographic: Top 6 Tips for Sales Ops

Infographic: Top 6 Tips for Sales Ops

People who work in sales ops are often the unsung heroes of any given sales organization. But we all know that sales reps and leaders couldn’t close deals and bring in cash without the critical support of sales ops.

We interviewed sales ops experts to learn what they’re thinking about to do their jobs better, and compiled a handful of their top tips. Let’s take a look:

#1: Tech must be intuitive The right technology should be simple and intuitive to use while also freeing up reps time to close more deals — it’s non-negotiable. In today’s competitive market, your reps simply don’t have time to waste on dated, clunky tools. Have a system that needs to go? Put the contract’s end date on your calendar now and set a reminder when it’s time to start shopping around.

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Groove named Recommended Sales Tech of the Week by Smart Selling Tools

Groove named Recommended Sales Tech of the Week by Smart Selling Tools

Sales is changing, and sales teams have to work harder than ever before to close deals. That's where smart sales technology comes in.  However, there are so many options out there, how do you know which one would truly move the needle? Thanks to thought leader on sales and marketing productivity tools like Nancy Nardin,  sales professionals can now easily filtering out which process and technology can help them driving revenue.

Backed by nearly 30 years of sales and marketing expertise, Nancy is a pioneer in sales prospecting technology – first as a service provider and now as an evangelist and expert. Her firm, Smart Selling Tools – of which she is the founder and President – is an analyst and consulting firm that specializes in sales productivity and sales performance improvement through the use of smart sales tools.

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Marketing and Sales Alignment - Bridging the Gap

Marketing and Sales Alignment - Bridging the Gap

It’s no secret that divides can sometimes exist between departments. Marketing and sales departments are great examples, as even though the two often share a common goal, each tends to operate in a silo. The gap between marketing and sales needs to be bridged, however, as collaboration is essential to getting the results both teams are looking for. Marketing and sales alignment can lead to greater conversion rates, higher close rates on marketing leads and a boost in revenue directly related to marketing efforts. As a marketing leader, there are a number of things you can do to foster collaboration between your team and sales. Here are a few tips to get you started.

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Inline Create Forms

Inline Create Forms

Create quality records with just two mouse clicks in the Groove sidebar.

The Groove sidebar in Gmail is already your best friend when it comes to understanding the context of an email. Recall that it is completely customizable. The displayed Salesforce objects, the fields and even the lookup logic can be configured so user is served with what's relevant to them. You update records right in the sidebar and click on custom buttons with all their limitless capabilities.

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Building a SaaS Company in 2015

Building a SaaS Company in 2015

Many things have changed over the last few years when it comes to building and scaling a company. Product development is getting easier every day with steady advancements in tools, services, and APIs. Companies such as Stripe, Heroku and others have made it easier and faster to get a new app into a customers hands. There’s no doubt this is great for entrepreneurs but it doesn’t come without its own set of problems. As it becomes easier to build a new product, it becomes harder to attract an audience as more competitors flood the market. Regardless of the merit of their offerings, these companies can still create noise and confusion for potential customers. For example, you can find dozens of competitors in the sales acceleration space that are being built all over the world and offering solutions at a wide range of price tiers. With all this noise, it is hard for your potential customers to find the solutions that are truly delivering value.

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