Groove named Recommended Sales Tech of the Week by Smart Selling Tools

Groove named Recommended Sales Tech of the Week by Smart Selling Tools

Sales is changing, and sales teams have to work harder than ever before to close deals. That's where smart sales technology comes in.  However, there are so many options out there, how do you know which one would truly move the needle? Thanks to thought leader on sales and marketing productivity tools like Nancy Nardin,  sales professionals can now easily filtering out which process and technology can help them driving revenue.

Backed by nearly 30 years of sales and marketing expertise, Nancy is a pioneer in sales prospecting technology – first as a service provider and now as an evangelist and expert. Her firm, Smart Selling Tools – of which she is the founder and President – is an analyst and consulting firm that specializes in sales productivity and sales performance improvement through the use of smart sales tools.

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Marketing and Sales Alignment - Bridging the Gap

Marketing and Sales Alignment - Bridging the Gap

It’s no secret that divides can sometimes exist between departments. Marketing and sales departments are great examples, as even though the two often share a common goal, each tends to operate in a silo. The gap between marketing and sales needs to be bridged, however, as collaboration is essential to getting the results both teams are looking for. Marketing and sales alignment can lead to greater conversion rates, higher close rates on marketing leads and a boost in revenue directly related to marketing efforts. As a marketing leader, there are a number of things you can do to foster collaboration between your team and sales. Here are a few tips to get you started.

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Inline Create Forms

Inline Create Forms

Create quality records with just two mouse clicks in the Groove sidebar.

The Groove sidebar in Gmail is already your best friend when it comes to understanding the context of an email. Recall that it is completely customizable. The displayed Salesforce objects, the fields and even the lookup logic can be configured so user is served with what's relevant to them. You update records right in the sidebar and click on custom buttons with all their limitless capabilities.

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Building a SaaS Company in 2015

Building a SaaS Company in 2015

Many things have changed over the last few years when it comes to building and scaling a company. Product development is getting easier every day with steady advancements in tools, services, and APIs. Companies such as Stripe, Heroku and others have made it easier and faster to get a new app into a customers hands. There’s no doubt this is great for entrepreneurs but it doesn’t come without its own set of problems. As it becomes easier to build a new product, it becomes harder to attract an audience as more competitors flood the market. Regardless of the merit of their offerings, these companies can still create noise and confusion for potential customers. For example, you can find dozens of competitors in the sales acceleration space that are being built all over the world and offering solutions at a wide range of price tiers. With all this noise, it is hard for your potential customers to find the solutions that are truly delivering value.

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Time is on Your Side - Google Salesforce Calendar Sync in Real Time

Time is on Your Side - Google Salesforce Calendar Sync in Real Time

Today we are excited to announce that Groove now offers Google Salesforce calendar sync in real time. But before we dive into the details, let's take a look at the Why. Back in February, we launched Groove Dashboards, which help you understand how your sales activities relate to your sales performance. The prerequisite to such unique insights is an accurate and comprehensive activity history of your Google emails and calendar events. However, logging activities from Gmail and Google Calendar should not come at the expense of extra effort for users. That is why we believe in a hybrid approach:

On the one hand, Groove logs Google emails and calendar events automatically in Salesforce for you. Such activities are associated to the activity history of the best matching Salesforce records (e.g. contacts and opportunities) by analyzing the recipients and invitees. Groove's heuristic scoring engine works its magic without any effort for users.

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Salesforce Opportunity Stages and Their Probability

Salesforce Opportunity Stages and Their Probability

I’ve seen many Salesforce admins and business analysts struggling with defining salesforce opportunity stages and the associated probability values. Why is it important?

Well, one of the core purposes of a CRM system is forecasting. This means the company needs to understand as accurate as possible how much money they are going to make and thus how much money they can afford to spend. This is called "revenue forecasting". Other forms of forecasting are "post sales resources forecasting" (e.g. how many deployment specialist are we going to need) or "supply chain forecasting". Here are two two simple measures to get to a significantly better forecast accuracy, without even having to use the newer and much more complex forecasting feature.

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Introducing Flow

Introducing Flow

Groove’s mission has always been to help power world class sales teams through more efficient and data driven processes. In keeping with this tradition, and tapping into our teams innovative spirit, we have developed a product that will take our mission to the next level. Groove Flow is sales automation with a personal touch. Before Groove Flow, reps had the choice of reaching out to customers using a manual, time consuming approach or using marketing automation software that made them sound like a robot and often got their messages blocked by spam filters. Groove Flow combines these approaches, delivering the speed and efficiency of marketing automation with the effectiveness of more manual, personalized communication. It allows a rep to communicate with far more customers while continuing to provide superior customer service.

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Is OAuth a Threat to Your Google Apps or Salesforce Data?

Is OAuth a Threat to Your Google Apps or Salesforce Data?

Simply put, OAuth is a way of granting a 3rd party web application access to your private data in the cloud, without having to tell the 3rd party web application your username/password. For example, if you book a flight online using the airline's website, the website might offer to create a calendar event with all the flight data directly in your Google calendar. One way to do this is to tell the airline your Google username/password so they can “log in to Google as you” and then create the calendar event for you. But giving somebody your password is certainly a bad idea.

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