Sales Engagement Platforms 101 — What You Need to Know

Sales Engagement Platforms 101 — What You Need to Know

One of the many buzzwords you hear in our field is “sales engagement” — but what does it actually mean?

To boil it down, sales engagement is all the communication that happens between sales teams and prospects and customers. It can include emails, phone calls, in-person meetings, events, and so on.

Read More

How a Live Chat Funnel Improves Your Sales Process

How a Live Chat Funnel Improves Your Sales Process

Global internet sales reached 2.3 trillion U.S. dollars in 2017, and they are projected to reach 4.48 trillion by 2021. All of this indicates that e-commerce is thriving and changing the way your company does business. One of the biggest issues in e-commerce is how to personally engage the customer, giving them an individualized experience in the same way a brick-and-mortar business does. Online contact forms have their limits and don't compare to an in-person experience. In contrast, live chat allows you to instantly engage with customers, improving the qualification process and conversions. A recent Revenue Summit 2018 talk by Jeffrey Serlin, Head of Global Sales at Intercom, addressed these very issues.

Read More

The Comprehensive Cold Call Approach

The Comprehensive Cold Call Approach

As a successful sales rep, you likely spend much of your day researching leads, cold calling them, or entering follow-up information. A recent panel at the SalesHacker Revenue Summit addressed the ways that salespeople can best use technology to improve their cold calls and overall sales process. Sophisticated technology is not enough. Management needs to improve processes and methods to go along with the technology in order to help you spend your time more effectively. You, cutting-edge tools, and new strategies are an unstoppable combination.

Read More

Five New Rules for a Modern Sales Leader

Five New Rules for a Modern Sales Leader

There's a set of new rules for the modern sales leader. The B2B market has evolved considerably over the past five to 10 years, marking a new era of dealmaking. In order to maximize the capacity of your sales team and maximize your revenue, consider these five new laws towards growth, which were articulated at the Revenue Summit 2018 in San Francisco by the team of Jacco vanderKooij of Winning By Design and Rob Jeppsen of Xvoyant

Read More

Five Terrible Responses to Price Objections

Five Terrible Responses to Price Objections

Anyone who’s worked in sales knows that price objections are common. Just when you finally sell your prospect on a particular product or service, he or she hears the price and balks. Sound familiar?

Consider this: How you respond to these price objections can make or break your business sales. Make the wrong choice, and you may destroy your margins or lower the value of your product in the mind of your customer. Respond appropriately, and you diffuse the concern and encourage the sale.

Read More

Don’t Pitch — Talk

Don’t Pitch — Talk

You are a great salesperson, but you’re always striving to be even better. In fact, you are working toward being a superstar. Reaching your fullest potential doesn't require magic or even luck. The success of elite reps lies in their methods. By studying and adopting their conversation strategies, you can experience their level of success.

Read More

Moving Upstream

Moving Upstream

If you want to start selling to enterprise customers — the coveted large accounts with bigger revenues — it’s important to first consider exactly why you want to do this, and whether you should do it. If the reason is because you’re not doing well in SMB arena, then it’s time to reconsider, because struggling in a smaller market segment is not a good harbinger for success in a larger one. However, if your sales look good and you feel that a move upstream is the next natural expansion for your company, then you might be ready to explore a new market.

Read More

Integrating Sales Development Representatives Into an Account Based Sales Program

Integrating Sales Development Representatives Into an Account Based Sales Program

It can be tempting to focus on account executives as the stars of your sales team; after all, they're the ones who close deals and bring in revenue. But in an account based sales approach, every part of the sales pipeline is critical to your success — especially the folks who first speak to potential buyers, your SDRs.

Defining the SDR Role

Ultimately, it's the SDR's job to find the right contacts and keep them moving along the sales pipeline, setting account executives up for meetings and demos. However, that looks a little different in an account based sales program than in a traditional sales program. In traditional sales, the role tends to be a free-for-all, with each SDR working in isolation on any lead that comes their way.

Read More

Close Out 2017 Strong: 4 Strategies to Conquer End-of-Year Sales Hurdles

Close Out 2017 Strong: 4 Strategies to Conquer End-of-Year Sales Hurdles

With the end of the year coming up fast, everybody gets a little frantic. Whether they're hustling to spend the last of their annual budget, fretting about the endless family visits and company dinners, or — in your case — working to meet sales goals despite an array of "out of the office" emails, it seems like there's never enough time. But if you follow these four strategies, you'll see that there is more than enough time to meet — and maybe even beat — your sales goals by the end of the year.

Read More

Decoding Success for Your Sales Team

Decoding Success for Your Sales Team

Equipping your sales representatives with the best training, scripts, and contacts is a great way to get them started — but it's just that: a start. If you want your sales team to truly succeed, you must also give them the tools to keep evolving and fine-tuning their approaches, adapting what works for each client. The following four sales analytics give you the information to identify where your techniques succeed and where they can be improved, and to track how well those improvements work.

Read More

5 Inspiring Strategies to Grow Your Sales Team Productivity

5 Inspiring Strategies to Grow Your Sales Team Productivity

You may need to go beyond basic productivity-boosting strategies and try options that are designed to help reps go further. These five strategies will help you eliminate roadblocks standing in the way of optimal sales performance and allow you to elevate your top performers.

Read More

Guide to Handling Common Sales Objections

Guide to Handling Common Sales Objections

Making sales pitches is never easy -- but if you can establish the right mindset right out of the gate, you'll be able to face the most common sales objections with poise and confidence.

For sales reps, getting into that mindset means doing the research to truly understand the prospect they're about to call or email, understanding their pain points, and feeling truly confident and certain that you have a solution that will solve that pain.

Read More

Collaboration: When It Makes Sense for Sales Teams and How Groove Can Help

Collaboration: When It Makes Sense for Sales Teams and How Groove Can Help

As companies become more flat and office cultures become more open, collaboration is taking center stage in the workplace. That means coming together and sharing input more often. And that’s great! But in the sales world, how do you strike a balance between healthy competition and teamwork? And how do you avoid wasting one of your most valuable resources: time?

Let’s take a look at a few ways collaboration can help a modern sales team sharpen its skills and help reps crush their goals:

Read More

Collaborating Across Sales Teams: How it Helps You Win

Collaborating Across Sales Teams: How it Helps You Win

Collaboration within sales teams benefits your brand as well as individual reps. Let’s take a deeper dive into some of the advantages you might enjoy:

Sales team collaboration provides a consistent message to your customers

Even high-performing, brand-driven salespeople will stray off-book every once in a while. By encouraging collaboration between departments and within your teams, you can be assured that your company’s mission and goals will always be first and foremost on their minds.

Read More

4 Ways to Liven Up Your Demos

4 Ways to Liven Up Your Demos

Demos are such a critical part of the decision making process for your prospects, but too often, sales reps deliver a one-size-fits-all product tour. Let’s take a look at a few ways you and your team can create a better experience and hopefully close more deals.

Get to know your prospects.

Every business is different. Make sure you ask enough questions — and the right questions — to personalize your demo to their unique needs. How can your product fit into their established routines? What security or regulatory concerns do they have, and how can you address them? What pain points are they dealing with, and how does your product help?

Read More

Secrets to Success

Secrets to Success

Groove Hacks We’ve Learned from our Customers

When you build software, an app, etc., you’re bound to see some unintended uses. And that’s a great thing!

We love hearing about the creative, innovative ways our customers are using Groove, and we wanted to share a few. Who knows, maybe this will get your creative juices flowing!

Read More

Fine-tune Your Sales with a Few Prospecting Tips, Tools & Techniques

Fine-tune Your Sales with a Few Prospecting Tips, Tools & Techniques

Turbo-boost your sales prospecting pipeline with these tips, tools and techniques.

Why are you prospecting?

You have to keep feeding the sales funnel. Prospecting is the essential, on-going process of gathering new leads who can be nurtured into your sales funnel and turned into long-term clients. Hubspot defines prospecting as ‘’"The process of searching for potential customers, clients, or buyers in order to develop new business." You should make prospecting feel like a habit that you get into, and utilize some tools to make it easy no matter where the leads are coming from.

Read More

Feel a Sale Slipping Away? Find an Executive Sponsor to Kickstart the Deal

Feel a Sale Slipping Away? Find an Executive Sponsor to Kickstart the Deal

Someone else on your side when you’re trying to close a deal can work wonders.

Everyone who works in sales knows the feeling of watching a sale slip through their fingers. One minute you’re sure the deal is going your way, and the next minute the tides are shifting against you and you feel powerless to do anything about it. Of course, you’re not powerless, but you may need to try something different to regain your momentum.

Creating momentum and keeping a deal moving forward is a key skill that reps need when they’re working on a sale and trying to hit their targets.

Read More